Tout, the TV network for the Internet, today announced a partnership with Grapeshot, a real-time marketing intelligence and optimization platform. With Grapeshot, Tout will enable advertisers to reach more than 85MM engaged viewers using technology that profiles words and phrases in digital content, providing a contextual filter for their video campaigns and the ability to block inappropriate content before their ads run.
According to eMarketer, automated ad buying is expected to grow to 84 percent by 2019. For advertisers, it represents an opportunity to reach as many of their target customers as possible in a more efficient, data-driven way. The challenge is making sure that every one of their video ads shows up in a legitimate and contextually relevant place.